An article titled ‘Consumer sentiment rises in May; better times seen’ says “U.S. consumer sentiment rose in May, reaching the highest level since September, as more Americans feel the end of the recession is approaching, according to a survey released Friday by the University of Michigan and Reuters”, stating that the consumer sentiment index rose to 68.7 from 65.1 in April. The article says that in mid-May the estimate was 67.9 and that economists were looking for a final May result of 68. Consumer sentiment was at a 28 year low last November at 55.3, and has averaged 88.2 over the past 10 years. That said, the Michigan report says the Consumer Expectations Index rose to 69.4 in May from 63.1 in April, and is up 27% over the past three months. Finally, in the past few days The (U.S.) Conference Board reported that the one-month increase in confidence indicated that consumers believe the economy’s worst has passed.
I find these different indices confusing and difficult to assess in the context of how meaningful they are. According to Wikipedia:
• the University of Michigan Consumer Sentiment Index ‘is a consumer confidence index’ normalized to a value of 100 in December 1964, and is based on 500 telephone interviews each month in which 50 core questions are asked. The objective is to gain a near term assessment of consumer attitudes on the business climate, personal finance, and spending; and,
• the U.S. Consumer Confidence Index is normalized to a value of 100 in 1985. 5,000 households are each asked 5 questions about current business conditions, business conditions for the next 6 months, current employment conditions, employment conditions for the next 6 months, and family income for the next 6 months.
Whether meaningful conclusions can be drawn from these surveys will depend on at least the efficacy of regionality of respondents, whether the surveyed populations are representative of the population as a whole, and the consistency with which the questions are asked. I would be surprised if these things are not accounted for in the surveys. That said, I find it difficult to believe a cross-section of U.S. households collectively think things are getting better when jobs continue to the lost. Accordingly, I for one do not place much weight on these reports, but rather look to the actual retail sales numbers when they are reported.
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