An article yesterday titled ‘PGA Tour Announces New Title Sponsor’ reports the Seoul Broadcasting System has agreed to sponsor what has been known as the Mercedes-Benz PGA Tour event held at Kapalua, Maui for a 10 year period beginning in January, 2001. The ‘Kapalua tournament’ is the first held in each calendar year. It hosts only those golfers who have won PGA events in the prior calendar year. I find this both interesting and somewhat encouraging. My wife and I visited Kapalua this past February and were told Mercedes had elect not to continue its tournament sponsorship beyond 2010.

In other posts on this blog I have commented I think sports events – not just golf events – will face increasing sponsorship difficulties going forward. The fact the a Korean firm is stepping up to the plate here is interesting both as to the geography of the sponsor, and the fact that the sponsor is prepared to make a 10 year commitment to the tournament. Perhaps an indicator of a bit more economic confidence and good news – although again it may prove to be only an isolated instance of such sponsorship.

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