I think an article yesterday titled ‘Canadian investors put advisor relations first’ should be read by everyone who invests directly or indirectly in the world’s stock equity markets.  The article, which summarizes a survey conducted by Maritz Research Canada reports the survey concludes “customer experience attributes” represented 58% of the average person’s satisfaction with their investment firm, compared to just 42% for investment performance. Rob Daniel, Managing Director of Maritz is quoted as saying “The big finding is that in the midst of all the market uncertainty, what’s driving loyalty is not so much the product, it comes from good customer experience attributes.  Investors are desperate for relationships with investment advisors that help them feel more comfortable” – this after stock market results of the past 12 months.

It strikes me this finding about (at least Canadian) investors is indicative of a real issue around ‘investors reliance’ on their investment advisors, and indirectly firms they work with.  I consider the apparent willingness of many investors to delegate responsibility for their investments to others wrong-headed and financially dangerous for them – particularly going forward in the current and prospective economic environment.  I strongly believe investors ought to assume far more responsibility for researching and selecting equity investments based on their own analysis than they have in the past.  I also strongly believe that investors who take the time and effort necessary to do meaningful equities research and make (or seriously contribute to) decisions as to which stocks their ‘precious capital’ are invested in will have far more investment success going forward than those who simply take the easy route, deal with an Investment Advisor to some large degree because of an interpersonal relationship, and don’t take responsibility for their own investment decisions.  As an investor remember that no one likely cares as much about your ‘precious capital’ as you do.

It is this very view of mine that causes me to spend all the time I do developing StockResearchPortal.com.  I plan to continue doing just that.  Over the course of the next few months we will be introducing many new features to StockResearchPortal.com that we believe will better enable investors interested in the Resources Sectors to make, and/or contribute to, making better Resource related investment decisions than they otherwise will be able to.

Click here for Research on Gold Stocks.

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